Choosing Social Platforms

ByThe CMC Workshop

Choosing the Right Social Media

For The CMC Workshop, I signed up for almost every social media platform: Instagram, TikTok, X, YouTube, and more. Although I want to claim my brand name on every platform (which Iā€™m still in the process of doing), I quickly realized that being active everywhere could slow me down and dilute my content. While I have accounts on all these platforms, I wonā€™t be actively engaging on all of them.

Being everywhere is not the same as being effective. My goal is to connect, engage, and build meaningful relationships with other creatives. That means I need to choose platforms strategically.

Why Iā€™m Focusing

Limiting my focus helps me:

  • Create better content without getting overwhelmed
  • Engage consistently with people who care about what I share
  • Learn what works before trying to scale
  • Avoid the stress of juggling too many accounts

I’ve learned that quality beats quantity every time.

My Content Approach

For now, Iā€™m focusing on the platforms that I am familiar with, and where I can reach other creatives effectively. My strategy is:

  1. Educational and inspiring content: Share insights on creativity, design, marketing, and collaboration
  2. Behind-the-scenes process: Show experiments, making, and thought processes to build authenticity
  3. Community engagement: Connect, ask questions, and highlight collaboration opportunities
  4. Selective cross-posting: Share high-value content on other platforms instead of spreading myself thin

Focusing this way lets me create thoughtful content, engage genuinely, and grow the brand without burning out.

Bottom Line

Choosing a few channels, posting consistently, and creating meaningful content is far more powerful. This approach will help The CMC Workshop build a creative community, engage other makers, and grow sustainably from the start.

___CMC

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